In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow ...

EARTO, the organisation of the European Research and Technology Organisations, awarded SemiQon and VTT first prize in the ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...

Almost 60% of B2B businesses say brand building is not being prioritised due to a perceived lack of ROI. Is brand building a ...

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

A survey conducted by The League asked its members what industries they would find most attractive for potential partners.

The takeaway for CMOs and other C-suite leaders is clear: customer experience is not a support function, but a strategic ...

When the government shut down for a few weeks in October 2013, then-President Barack Obama made sure to blame conservative Republicans for refusing to pass any short-term spending bill that included ...

Tropical Storm Humberto and Invest 94L could merge in the Atlantic, potentially sparking a rare Fujiwhara effect forecasters say could considerably alter a storm's track, with communities unaware a ...

CMOs are placing greater importance on raising brand awareness than they were a year ago, according to new research from Censuswide. Its ‘The Voice of the UK CMO’ report reveals that 62% are tracking ...

A new top priority has emerged for today's chief marketing officers: safeguarding customer data. Protecting the privacy and security of their customers’ information topped the list of marketing ...