Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to ...

Discover the top 10 Roblox games trending in October 2025 — from brainrot memes to cozy farming hits driving record player ...

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

From Adopt Me! to Steal a Brainrot, see how Roblox evolved with smarter systems, new genres, and a 16.3% player growth.