Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house gaming business.

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.