This is what Positionless Marketing means: Wielding Data Power, Creative Power and Optimization Power simultaneously. Not ...

AI users behave nothing like traditional searchers – and most AI chat activity has zero commercial intent, according to a new ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

Google cites retailers only 4% of the time, while ChatGPT does it 36% of the time. That 9x gap means shoppers on each ...

Google added a new section to the core updates search developer documentation that confirms it releases smaller core updates ...

Google announced new weekly and monthly views within the Google Search Console performance reports adds weekly and monthly ...

ChatGPT execs said the ads were 'either not real or not ads' before admitting the company 'fell short' with an app suggestion ...

Google's Dan Taylor ripped the story, saying 'there are no ads in the Gemini app and there are no current plans to change ...

Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, ...

A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search ...

Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools.

See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in ...